Advertising, Content Serving & Web Analytics Technology
Mediahead’s advertising technology is used to create and deliver rich and diverse online marketing campaigns using modern technology and innovative tools. Mediahead’s advertising technology supports strict online privacy and security standards and has implemented several techniques to monitor advertising material for potentially unsafe content and unlawful privacy breaches.
Mediahead’s advertising technology allows to collect and store non-identifying data about Internet users and use this data for analysis and online behavioral advertisements. As a result, such advertisements offer an enriched online experience and deliver advertisement content that is likely to be more interesting and relevant to Internet users.
Mediahead’s advertising technology is used to gather statistics about visitors and collect information used to decide which ads to display. Mediahead’s advertising technology uses a cookie mechanism for this purpose, but only on an anonymous basis. This means that Mediahead’s advertising technology stores no personal information such as email addresses, names or addresses in the cookie or in the cookie-based profile.
A cookie is a small text file that can be stored on a computer when, with a browser, a user views or clicks on advertisements delivered by Mediahead’s advertising technology.
All the above techniques can be used not only to decide what ad to show, but also whether to show it. Through real-time-bidding or similar technologies, advertisers can use the above technologies for deciding who it is relevant to display their ads for and not showing it to others.
If you would like to disable your unique Mediahead’s advertising technology cookie, you can do this here:
Mobile device system software such as Apple iOS or Google Play Services provide an opt-out choice that will be communicated to companies providing in-App advertisements. For more information, or to opt-out using these mechanisms, consult your device settings.
Please note that you will need to set the Mediahead’s advertising technology opt-out cookie again under the following circumstances:
- You buy a new computer or upgrade the browser of your existing computer.
- You delete the Mediahead’s advertising technology opt-out cookie.
In each case, the existing Mediahead’s advertising technology opt-out cookie loses its effectiveness. The Mediahead’s advertising technology will treat your computer as a new user, and set a new unique cookie the first time you visit a Web site powered by the Mediahead’s advertising technology.
Legal Compliance & Self-regulatory Standards
Mediahead complies with the Swiss- US and EU-US Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Mediahead also complies with the self-regulatory standards of DAA and OBA / IAB.
Please contact firstname.lastname@example.org for any further questions about Mediahead’s privacy, security, and data practices.
Last Updated: July 15, 2015